• August 22, 2012

As initially reported in MarketingDaily, San Francisco-Oakland-San Jose is home to the most "green advocates." Top 10 DMAs in which adults who consider themselves “green advocates” reside:

1. San Francisco-Oakland-San Jose, CA  
2. San Diego, CA  
3. Eureka, CA  
4. Eugene, OR  
5. Portland, OR
6. Bend, OR  
7. Sacramento-Stockton-Modesto, CA  
8. Santa Barbara-Santa Maria-San Luis Obispo, CA 
9. Missoula, MT  
10. Washington, DC (Hagerstown, MD)

*Believe nature and the environment are of paramount importance. Actively support environmental causes. Environmental impact is an overriding factor in all their purchase decisions. 

Source: GfK MRI’s 2011 Market-by-Market Study