Who Is A "Green Advocate*"?

  • August 22, 2012

Top 10 DMAs in which adults who consider themselves “green advocates” reside:

  1. San Francisco-Oakland-San Jose, CA  
  2. San Diego, CA  
  3. Eureka, CA  
  4. Eugene, OR  
  5. Portland, OR
  6. Bend, OR  
  7. Sacramento-Stockton-Modesto, CA  
  8. Santa Barbara-Santa Maria-San Luis Obispo, CA 
  9. Missoula, MT  
  10. Washington, DC (Hagerstown, MD)

*Believe nature and the environment are of paramount importance. Actively support environmental causes. Environmental impact is an overriding factor in all their purchase decisions. 

Source: GfK MRI’s 2011 Market-by-Market Study



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