• Adage, Friday, August 24, 2012 2:39 PM

Valassis Communications scored a win with the Postal Regulatory Commission, giving the direct mail company a discount for additional circulars it mails. As long as the company sends 1 million additional new pieces of mail in the next year, the U.S. Postal Service will receive a discount on its mail volume. This could serve as bad news for newspapers that still feature coupons and circulars in its Sunday editions. “The deal is limited to ads for durable and semi-durable goods by retailers with physical stores in at least 30 states where Valassis already operates,” according to Adage.

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