Tag results for "direct mail"
- Direct Mail Magnet: Gen Z And Millennials Especially Like ItYounger consumers in particular prefer the channel, and postal mail works we ...
- USPS Scored For Proposed 'Non-Count' Of Transit Days For MailSaturdays and days before holidays would no longer be counted, says t ...
- Bundle Up: How The New USPS Rules For Flats Will Affect PublishersThere are new bundling requirements, but mailers that send 500 flats ...
- Gen Z Is Bent On Wheels: And They Are Heavily Exposed To NewspapersPodcasts are the top medium -- barely. They pull a media ind ...
- Direct Mail Snaps Back - And Is Being Used With Email, Other ChannelsDirect mail spending is expected to hit $37.3 billion this year, Winterber ...
- Gambling On Election Emails: Will Response Hold Up During Holiday Cycle?Consumers may be distracted by politics as November 5 approaches. But there ...
- Postal (De)Joy: There Will Be No Rate Increase In JanuaryA new bill would make the PMG a Presidential appointment. ...
- Postal Rate System Is Flawed, News/Media Alliance SaysGroup calls for an end to surcharge in letter to Postal Regulato ...
- Deterministic 'Identity Spine' Reinforced Through PartnershipDeep Sync, a provider of omnichannel identity, AI, and data solutions, h ...
- Postal Service Roughs Up Publishers: They're Getting Higher Costs, Worsening ServiceIs it the PMG's fault, or is it the PRC's? Either wa ...
- USPS Rate-Hike Playbook: How Multichannel Brands Can Cope With IncreasesThere have been eight postal-rate boosts since 2018, Mailingl.com reports. ...
- The USPS Needs A Course CorrectionPublishers are being hit with rate hikes, poor service and a ...
- 'Life' Story: Bedford Media Is Bringing Back The Legendary MagazineDotdash Meredith will retain rights to 'Life's' legacy photography and archives. ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024Higher expected political ad spending and rapidly growing local CTV and O ...
- Hail Direct Mail: It Is Using Data Tools That Resemble Those Of EmailToday's direct mailers can combine hyper-targeting tools and custom modeling. ...
- Disney, Activist Investors Take Proxy Fight To Shareholders' HomesCompeting direct-mail packages arrived at our home earlier this week from Disn ...
- Marketing Reveal: What Brands Are Forecasting For 2024Executives are worried about macroeconomic issues and learning to cope with A ...
- How The Political Mix Is Changing, Or NotWASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Direct Mail Holds Out: Why Brands Are Still Using PrintBrands face many challenges, including difficulty in measuring ROI. ...
- Lands' End Takes Closer Look At Customer BaseThe D2C stalwart is looking at its 7 million customers differently, movi ...
- For Retailers, Catalogs Continue Their ComebackMore effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- Muddying The Mail: Publishers Suffer Everything From Dumping To Amazon Glut"Entering into contracts that your system cannot support is a breach ...
- For Retailers, Catalogs Continue Their ComebackMore effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- The USPS Won't Do: Publishers Are Being Hurt By Its DeclineThe venerable institution lost $6.5 billion during its 2023 fiscal year. ...
- Travel Fantasy Flavors Neiman Marcus' Holiday PushThe luxury retailer's holiday campaign and Christmas Book celebrate extravagant escapes. ...
- New Wave DM: Direct Mail Now Seen As Part Of Omnichannel StrategyDirect mail is now being viewed as a performance-marketing channel in t ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- For Retailers, Catalogs Continue Their ComebackMore effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- Klobuchar Criticizes New USPS Sacking Policy For PublishersSenator says bulkier containers will hurt small local publications. ...
- Coupon Seduction: Ex-Smokers Who Get Them Are More Likely To RelapseThe risk of relapse after getting coupons by email or direct ma ...
