- Postal Volume Plummets Despite Surge In Ecommerce: Marketing Mail Takes A Hit
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2021
The U.S. Postal Service reported Q4 2020 revenue and service volume Tuesda ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue Battle
Digital News Daily, Wendy Davis - Wednesday, February 3, 2021
California resident Jeremiah Revitch has reached a settlement with Moosejaw and ...
- Study: Nonprofits Are Behind In Sending Multichannel Communications
Email Marketing Daily, Ray Schultz - Thursday, February 4, 2021
Most nonprofit groups exclude offline donors from email campaigns, and 20% se ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asian ...
- Charity Begins With Email: Donors Prefer It Over Other Channels
Email Insider, Ray Schultz - Tuesday, January 12, 2021
Direct mail is a distant second. But preferences in how they gi ...
- Alleged Pro-Trump Rioter Fired By Direct Marketing Company
Marketing Daily, Ray Schultz - Friday, January 8, 2021
The unnamed employee, who was fired from Navistar Direct Marketing, was identifi ...
- Direct Mail And Digital Buddy Up: How Email Supports 'Tactile Marketing'
Email Insider, Ray Schultz - Wednesday, January 6, 2021
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuf ...
- Direct Mail And Email Used In Survey Outreach To New Mothers
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Direct and email were used in a campaign to reach new mothe ...
- Direct Mail Is The Anti-Email: Opinion
Around the Net in Email, Ray Schultz - Tuesday, December 29, 2020
Email marketers face a great wall — everyone with an email addre ...
- Ahem, RFM: Don't Forget The Direct Mail Verities When Doing Your Email Marketing
Email Insider, Ray Schultz - Wednesday, December 16, 2020
A good CRM or CDP can supply you with so much mor ...
- Driving ROI With Tactile Marketing Automation
Around the Net In Digital, Ray Schultz - Friday, December 4, 2020
Automation can get you only so far: Customers crave intimacy. The soluti ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- Jock Bickert, Founder Of The Lifestyle Selector, Dies
Digital News Daily, Ray Schultz - Tuesday, November 24, 2020
Bickert was an early believer in telling consumers how their data w ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existi ...
- DatabaseUSA Offers List Of SMBs That Have Failed During COVID-19
Email Marketing Daily, Ray Schultz - Tuesday, September 1, 2020
The company also provides files of startups and executives at home, wi ...
- Amid A Postal Crisis, Biden Campaign Says It's Relying Heavily On Snail Mail
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
At a time when the U.S. Postal Service is under attack fr ...
- The USPS Comes Around: Digital Preview Program Is Booming
Email Insider, Ray Schultz - Friday, July 24, 2020
Informed Delivery now has 20 million people signed up. That's quite ...
- USPS Delivers 12 Billion Mail Images To Consumers
Around the Net in Email, Ray Schultz - Wednesday, July 22, 2020
Informed Delivery, the U.S. Postal Service program that sends mail previews v ...
- UNICEF USA Taps Infogroup For Donor Acquisition Program
Email Marketing Daily, Ray Schultz - Friday, July 10, 2020
The charity hopes to identify prospective donors and improve performance. ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
The study aimed to analyze indicators signaling higher performance, share best practice ...
- As Purchase Habits Change, Impact Of Direct Mail Remains
Marketing Insider, Rebecca Brooks - Thursday, May 21, 2020
Direct mail generates more response than digital efforts like email, social, a ...
- Postal.io Raises $9 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 5, 2020
The company claims that email is fading during the COVID-19 pandemic a ...
- USPS Faces Declining Volume During COVID-19 Crisis
Around the Net in Email, Ray Schultz - Wednesday, April 8, 2020
Brands that market both by email and paper mail should note t ...
- Publishers Seek Relief On Postal Rates During COVID-19 Crisis
Publishing Insider, Rob Williams - Friday, April 3, 2020
The News Media Alliance asked the U.S. Postal Service to adopt measur ...
- British Postal Workers To Vote On Possible Strike
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
Direct mail marketers beware-- "The Times" brings news that the Communication Worke ...
- Fund-Raising Buddies: Email And Direct Mail Should Be Used Together
Email Insider, Ray Schultz - Tuesday, February 25, 2020
It's hard to say which channel influences the other most. But EveryActi ...
- Catalog Renaissance: How Well-Designed Books Drive Email Results
Email Insider, Ray Schultz - Wednesday, February 12, 2020
A luxury jewelry seller saw staggering results when it launched a pri ...
- PostcardMania Offers Triggered Direct Mail
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The service, which can be used with over 238 CRMs and marketi ...
- Direct Mail Still Outperforms Email And Digital Marketing: Opinion
Around the Net in Email, Ray Schultz - Friday, December 13, 2019
Email is fast and cheap, but direct mail still works for restauran ...
- Christmas Post Office Strike Vote Overturned
Around the Net In MAD London, Sean Hargrave - Thursday, November 14, 2019
Direct mail marketers and online retailers can breathe a massive sigh ...