- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Hail Direct Mail: It Is Using Data Tools That Resemble Those Of Email
Email Insider, Ray Schultz - Friday, March 1, 2024
Today's direct mailers can combine hyper-targeting tools and custom modeling. ...
- Disney, Activist Investors Take Proxy Fight To Shareholders' Homes
TVBlog, Adam Buckman - Friday, February 16, 2024
Competing direct-mail packages arrived at our home earlier this week from Disn ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- How The Political Mix Is Changing, Or Not
Marketing Politics Weekly, Joe Mandese - Friday, January 19, 2024
WASHINGTON, D.C. -- MediaPost's Marketing Politics conference got off on a media-m ...
- Direct Mail Holds Out: Why Brands Are Still Using Print
Email Insider, Ray Schultz - Tuesday, January 16, 2024
Brands face many challenges, including difficulty in measuring ROI. ...
- Lands' End Takes Closer Look At Customer Base
D2C Insider, Sarah Mahoney - Monday, January 8, 2024
The D2C stalwart is looking at its 7 million customers differently, movi ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, December 27, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- Muddying The Mail: Publishers Suffer Everything From Dumping To Amazon Glut
Publishing Insider, Ray Schultz - Monday, December 11, 2023
"Entering into contracts that your system cannot support is a breach ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, November 22, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- The USPS Won't Do: Publishers Are Being Hurt By Its Decline
Publishing Insider, Ray Schultz - Monday, November 20, 2023
The venerable institution lost $6.5 billion during its 2023 fiscal year. ...
- Travel Fantasy Flavors Neiman Marcus' Holiday Push
Retail Insider, Sarah Mahoney - Wednesday, October 25, 2023
The luxury retailer's holiday campaign and Christmas Book celebrate extravagant escapes. ...
- New Wave DM: Direct Mail Now Seen As Part Of Omnichannel Strategy
Email Insider, Ray Schultz - Friday, September 22, 2023
Direct mail is now being viewed as a performance-marketing channel in t ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- For Retailers, Catalogs Continue Their Comeback
Retail Insider, Sarah Mahoney - Wednesday, September 6, 2023
More effective than email, the returns on this used-to-cost-too-much channel keep improvi ...
- Klobuchar Criticizes New USPS Sacking Policy For Publishers
Publishers Daily, Ray Schultz - Monday, August 28, 2023
Senator says bulkier containers will hurt small local publications. ...
- Coupon Seduction: Ex-Smokers Who Get Them Are More Likely To Relapse
Email Insider, Ray Schultz - Tuesday, August 22, 2023
The risk of relapse after getting coupons by email or direct ma ...
- Everything Old is New Again: Back to Print
The MediaPost Cases, Lisa Singer - Thursday, October 19, 2023
D2Cs need to stand out from the crowded D2C space and ha ...
- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Email Insider, Ray Schultz - Friday, January 27, 2023
Over half of all firms are increasing their direct-mail budget this yea ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Moore Acquires Merkle Response Management Group
Email Marketing Daily, Ray Schultz - Wednesday, January 4, 2023
The Merkle Response Management Group provides data capture, multiplatform CRM and banki ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Search & Performance Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Valpak Gets Into Data Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Valpak has launched an advertising service that converts the outside back ...
- Fundraising Specialist Moore Acquires Direct Mail Printer Communications Corporation of America
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Moore offers digital and analog services, personalization and data processing. ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- War Of The Boxes: Study Pits Mailboxes Against Inboxes, But Is It Really Either/Or?
Email Insider, Ray Schultz - Wednesday, July 27, 2022
Direct mail is especially popular with consumers ages 55+, a study ...
- Direct Mail Is the Anti-Email Marketing Channel: Opinion
Around the Net in Email, Ray Schultz - Tuesday, July 19, 2022
Email marketers will not like this, but here's a post that sa ...
- Email Sidekick: B2B Marketers Take A Hard Look At Direct Mail
Email Insider, Ray Schultz - Wednesday, June 15, 2022
Digital fatigue is causing many B2B brands to consider physical mail. B ...