- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2023
Valpak announced Monday that 1,000 consumers will find a $10 cash pri ...
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
Email Insider, Ray Schultz - Friday, January 27, 2023
Over half of all firms are increasing their direct-mail budget this yea ...
- Intuit Mailchimp Offers New Multichannel Capability
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Mailchimp has unveiled a tool that offers one view for marketing campaig ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Moore Acquires Merkle Response Management Group
Email Marketing Daily, Ray Schultz - Wednesday, January 4, 2023
The Merkle Response Management Group provides data capture, multiplatform CRM and banki ...
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 7, 2022
Walmart+ in December became the first advertiser to use Valpak's Premier Pl ...
- Valpak Gets Into Data Business
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
Valpak has launched an advertising service that converts the outside back ...
- Fundraising Specialist Moore Acquires Direct Mail Printer Communications Corporation of America
Email Marketing Daily, Ray Schultz - Tuesday, October 18, 2022
Moore offers digital and analog services, personalization and data processing. ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- War Of The Boxes: Study Pits Mailboxes Against Inboxes, But Is It Really Either/Or?
Email Insider, Ray Schultz - Wednesday, July 27, 2022
Direct mail is especially popular with consumers ages 55+, a study ...
- Direct Mail Is the Anti-Email Marketing Channel: Opinion
Around the Net in Email, Ray Schultz - Tuesday, July 19, 2022
Email marketers will not like this, but here's a post that sa ...
- Email Sidekick: B2B Marketers Take A Hard Look At Direct Mail
Email Insider, Ray Schultz - Wednesday, June 15, 2022
Digital fatigue is causing many B2B brands to consider physical mail. B ...
- Email Tops Shopping Persuasion Channels: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 31, 2022
Email is No. 1 in influencing consumers to make online purchases, wi ...
- Lob Offers Tool To Automate Direct Mail
Around the Net in Email, Ray Schultz - Thursday, May 26, 2022
Email marketers who also use direct mail might take note of ...
- Royal Mail Study Says Consumers Prefer Paper Mail Over Email
Email Marketing Daily, Ray Schultz - Wednesday, May 4, 2022
Although the study finds consumers prefer paper mail to email and text ...
- Make-A-Move Marketing: Email, Direct Mail Top Channels For Reaching New Movers
Email Insider, Ray Schultz - Tuesday, May 3, 2022
One of the classic maxims of direct marketing was that new move ...
- Legendary Direct Marketer Joe Sugarman Dies At 83
Email Marketing Daily, Ray Schultz - Monday, March 28, 2022
Sugarman sold BluBlocker sunglasses in early TV infomercials, and was known f ...
- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- Remote Control: Offsite Workers Are Fatigued By Promotional Emails
Email Insider, Ray Schultz - Thursday, February 17, 2022
Many who work in an office part or all of the ti ...
- United Mail: Email And Postal Work Better Together
Email Insider, Ray Schultz - Friday, February 11, 2022
Direct mail can be automated and personalized, using tools that are prevale ...
- Email's Carbon Output Is Less Than That Of Other Channels: Report
Email Marketing Daily, Ray Schultz - Tuesday, February 8, 2022
Sendinblue is launching an emissions simulator to help email senders reduce the ...
- Email Nail Biter: Social Is A Close Second In Usage, And It's Growing, ANA Reports
Email Insider, Ray Schultz - Monday, January 24, 2022
A study released Monday by the ANA says direct mail produces ...
- ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
MediaDailyNews, Joe Mandese - Monday, January 24, 2022
Top tactics for the future include organic search, chatbots, live chat, ...
- Stand-Up Year: Marketing Spend Grew 21.6% In 2021, Email Saw 10.8% Hike
Email Insider, Ray Schultz - Thursday, January 20, 2022
Roughly $5.7 billion was spent on email out of a total onli ...
- Postal Mail Firm Adds USPS Email Information Capability
Email Marketing Daily, Ray Schultz - Tuesday, December 28, 2021
Action Mail Services works with SnailWorks to provide mail tracking features. ...
- Mobile To Overtake Direct Mail For Most Local Media Spending
Research Intelligencer, - Thursday, December 23, 2021
Financial-services businesses will drive the growth in local mobile advertising. ...
- PostcardMania Forms A Digital Marketing Unit For Small Businesses
Email Marketing Daily, Ray Schultz - Wednesday, November 24, 2021
Firm adds Gmail, Instagram and YouTube ad and other services. ...
- Postal Center International Acquires Arrowmail
Email Marketing Daily, Ray Schultz - Thursday, September 16, 2021
The company acquired Original Impressions five years ago, and is pursuing ...
- List Of Businesses That Received PPP Loans Is Being Offered
Email Marketing Daily, Ray Schultz - Thursday, September 9, 2021
DatabaseUSA offers email addresses and other data on firms, including loan s ...
- Email's Clean Sweep: Channel Scores Best On ROI And Acquisition In B2C Marketing
Email Insider, Ray Schultz - Wednesday, September 1, 2021
Email also comes in first in boosting immediate revenue. But it's n ...