Moore Acquires Merkle Response Management Group

Moore, a constituent experience management firm that provides, email, direct mail and other services to the fundraising field, has acquired Merkle Response Management Group (Merkle RMG) from Merkle Inc. Terms were not disclosed.

Merkle RMG, a processing and data-driven company, serves the nonprofit, commercial and government sectors. The company provides data capture, multiplatform CRM and banking integration. 

The company will be rebranded as Moore RMG (Moore Response Management Group). 

Moore offers next-generation technology capable of handling large mail volume and integrating with complex data, banking and reporting platforms," says Jeff Pelcher, chief executive officer, production services of Moore.  

The Merkle RMG acquisition allows Moore to “continue to grow and provide our clients with further capacity and redundancy,” Pelcher adds. 

Moore seeks to be “a partner to our clients that can handle large volumes of responses and manage complex data integrations across banking and CRM platforms, all while having our eye on maintaining the highest level of security, compliance and performance levels in the industry,” adds Gretchen Littlefield, chief executive officer of Moore. 

Littlefield says the firm helps clients “streamline constituent data for accelerated cleansing and modeling.”

Merkel RMG adds 600 employees, boosting Moore to a total of 5,000 in 44 locations .

In October 2022, Moore acquired Communications Corporation of America (CCA), a firm that focuses on direct mail printing, data and mail processing, personalization and finishing.

 

 

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