Del Taco has announced that San Francisco-based Camp + King is its new lead advertising agency, effective immediately.
The Newport Beach, Calif. office of Doner Co. had formerly been the AOR for the Lake Forest, Calif.-based QSR.
Camp + King is developing a campaign expected to span TV, radio, in-store and digital, to launch in early 2013.
Del Taco, which has 546 company-owned and franchised locations in 17 states, had revenue of $591 million in 2011. The restaurant was founded in 1964.