Around the Net
Mediabrands' Seiler On Getting Paid For Performance
- Forbes, Tuesday, August 28, 2012 7:53 AM
In a free-wheeling interview with Forbes’ Jennifer Rooney, Mediabrands chief Matt Seiler discusses his vision behind the agency holding company media unit’s “pay-for-performance” compensation model, why he believes other agencies are likely to adopt it, as well as his philosophy behind “savings or social change,” and how that contributes to “meaningful brands.”
