- Forbes, Tuesday, August 28, 2012 7:53 AM
In a free-wheeling interview with Forbes’ Jennifer Rooney, Mediabrands chief Matt Seiler discusses his vision behind the agency holding company media unit’s
“pay-for-performance” compensation model, why he believes other agencies are likely to adopt it, as well as his philosophy behind “savings or social change,” and how that
contributes to “meaningful brands.”
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