• October 9, 2003

Motor Trend has launched a print ad campaign targeted at the media community. The campaign, which is running in Advertising Age, Adweek, Brandweek, Mediaweek and Automotive News, is designed to lure non-endemic advertisers into the magazine. The campaign's central premise is that Motor Trend's readership is well-rounded and expanding. "Advertisers are becoming more aware of Motor Trend's impact in the men's consumer market," said Primedia Consumer Automotive Group president Lou Mohn in a press release. "This book reaches 6.4 million men who shop not just for automobiles, but for lifestyle purchases that include fashion, watches, consumer electronics, grooming, and pharmaceuticals." The 54-year-old Motor Trend boasts a circulation of 1.27 million. The magazine's brand has been expanded to include web, television and radio properties, as well as trade shows and awards programs.