MindShare Design, an email marketing technology provider, on Thursday announced a change in the company's name from MindShare Design to Savicom. Company officials said the change in corporate
identity, including a new logo treatment and website (www.savicom.net), reflects the demands of an evolving marketplace as more and more companies require email marketing applications designed
specifically for pursuing retention-based business strategies. According to the announcement, in addition to new products and features being introduced in coming weeks, the company continues its
efforts to ensure one of the highest deliverability rates in the industry. Savicom also continues to influence state and federal legislation that protects both the rights of consumers and the ability
of legitimate mailers to continue to use email as a highly effective marketing medium.