Have You Discovered the Secret of The Big O? That's the question the online closeout retailer asks in its new ad campaign. The aim of the campaign is to familiarize consumers with the selection and
values available on Overstock.com, and to promote a modern and stylish image to match the popular contemporary brands that shoppers will find on the website. "The Big O" equals Overstock.com. The
Overstock.com branding campaign includes radio and television spots. Both the radio and TV spots open with a woman asking, "Have you discovered the secret of 'The Big O'?" The commercials tout the
fact that best-selling books are 25% cheaper on Overstock.com than they are on Amazon.com.