With fun, engaging creative, Yesmail spread the word about an HP clearance event. At first glance, the email looks like a static email, with art displaying HP products. Then poof! One by one they
begin to disappear in a puff of smoke. The playful message that shoppers needed to hurry or miss the best deals was effective: Compared to the same event the year before, the 2012 campaign saw a 132
percent lift in clicks, a 37 percent lift in conversion and generated a 29 percent lift in revenue per message sent, even with a send volume higher than that of the previous year.
Find the
complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in
New York on
October 1, 2012