Rather than target guys with their pitches — as they do for much of the year — Zales set aside the weeks prior to Mother’s Day for a campaign targeting
mothers. Under the #SuperMom hashtag banner, Zales invited Twitter-happy moms to banter about what makes them SuperMoms, share their favorite mom stories and discuss their ideal mom.
Find
the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards
reception in New York on
October 1, 2012