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2012 OMMA Awards Finalist: Online Advertising Creativity: Social: Use of Widgets, Best Western International, Best Western International

BestWestern

This widget takes advantage of Best Western’s 485,000+ Facebook fans by putting the option to book a room front and center on the brand’s Facebook page. Deals promoted on the Facebook brand page can be immediately acted upon with just a click on the same page. What’s more, users of the widget never have to leave Facebook as they search, book, and even pay for their reservation at a Best Western hotel. 



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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