Had enough of ad agencies “curating” and “ideating”? Tired of them being “experiential” and “artisanal”? So has George Parker, who here
provides some history of agencies’ “out of the box” thinking in “best-of-breed” verbiage, including JWT’s attempt at “commercial anthropology” and
Saatchi & Saatchi’s launch of “business jazz.” And Parker ends with a choice morsel from his recent book "Confessions of a Mad Man" (whose forward, btw, is from
MediaPost’s very own Mad Blogger, Barbara Lippert).
Read the whole story at Business Insider »