Real Media Europe, a division of 24/7 Real Media, Inc., has announced that Medcost, the leading French provider of consulting services and health information on the Internet, signed an agreement to
use Open AdStream Local as its exclusive ad serving solution for its doctissimo.fr Web site, the most popular French health news Web site. Medcost explained that doctissimo.fr switched to Real Media's
Open AdStream Local solution because it offered a better return on investment than its previous ad serving provider, as well as providing more convenient to use technology.