According to new research conducted by Bitpipe, a syndicator of IT vendor content, there is an increased usage of webcasts and online seminars in the IT buying process.
The study found that:
93% of survey respondents find webcasts valuable. 71% of technology buyers have used webcasts or online seminars to help evaluate IT products and technologies. 84% find it difficult or
somewhat difficult to locate the webcasts and online seminars of interest to them. 81% reported that they prefer to view webcasts on demand vs. on a pre- scheduled basis.
