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A/B Testing Surprises By 24 Experts

Twenty-four marketing experts got asked to describe the most surprising or exciting result they've ever achieved in an A/B test. The answers from professionals ilke Aaron Levy, Greg Meyers, John Lee, and Oli Gardner reveal some interesting and "crazy" results. For Levy, a tweak produced an increase in conversion rate by nearly 50%. Gardner, for example, tested a paid search campaign that gave back a 85% return in people opting to give their email address.

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