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Rdio Puts Bounty Of Users' Heads

Perhaps inspiring a song or two, digital music streaming company Rdio plans to pay artists to turn fans of their music into fans of Rdio. “Artist Program, which launches today, will let participating artists turn to social media to share songs -- which can be either their own tracks, or other artists’ -- with their fans online via trackable song links and embeddable music players,” Fast Company reports. For each fan who becomes a subscriber, Rdio promises to pay the responsible artist $10. “Rdio will also provide artists with a dashboard that reflects real-time stats on where and how they're getting fans to sign up for the service.”
 

Read the whole story at Fast Company »

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