Bridging old and new media, Facebook debuted its first TV ad, this week. “The ad isn't really designed to sell anything,” according to the Los Angeles Times. “It is designed to
help us understand Facebook's role in the world. What is Facebook’s role, exactly? Apparently, the same role of chairs, doorbells, airplanes, bridges, and the universe. Failing to follow the
logic, LAT considers the ad – which was created by Wieden & Kennedy -- eye-roll worthy.
It is pretty awful - removing all meaning from important human realities. Too bad. But typical of W+K work for most clients.
Oh. And a waste of the extra :60 seconds. Why do agencies keep doing this? We make highly effective :60's and :120's by figuring that this conceptual work shouldn't be any more than 15 to 25 seconds at the beginning of the spot. Because by then, viewers want you to tell them something.
Chi nguyen
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