StreamAudio announced today an exclusive alliance with Cox Interactive Radio (CXRi), though which StreamAudio will provide its audio streaming and revenue-sharing ad insertion solution for all 83 Cox
Radio properties. This will bring the total of radio stations using StreamAudio to 740.
CXRi is a unit of Cox Radio and is responsible for its new media strategy.
According to a recent
Arbitron/Edison Media Research study, "streamers" spend more than twice as much time online and have purchased twice as many products online as non-streaming Internet users. Last year 56 million
Americans streamed a radio station online.