• Forbes, Friday, October 12, 2012 9:43 AM

Love him, hate him, or maybe chuckle at him all you want, but if personality is a major brand asset in politics, Joe Biden is the real Obama Administration trump card. Biden worked his avuncular special sauce in the VP debates. Political strategist Doug Schoen argues that the Veep was the clear victor. "He was substantive on each issue and authoritative in his answers. To be sure, Biden’s grinning throughout was strange and distracting. But Ryan underperformed. He was competent at best and his performance was made up of a series of talking points, not clearly articulated policies."

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