If you're wondering what you missed if you avoided last week's Association of National Advertisers conference, you may rest easy after reading Stuart Elliott's round-up. He reports no
earth-shattering or particularly newsy events, beyond the meet's record attendance. Still, you might want to check out his discussion of Allstate's case history presentation on its amusing "Mayhem"
campaign, along with a "jargon watch" noting the use of odd words like “choiceful" and “consumer decision journey."
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