Correction: Facebook Not Using Ad Verification

  • October 17, 2012

Clarification: The headline of a story (“Facebook Exchange Adopts Ad Verification, Intent Retargeting”) in in the Oct. 16 issue of Online Media Daily inaccurately implied Facebook is adopting an ad verification system, which it is not. The story reported that third-party ad companies have begun using search intent data to support Facebook ad targeting, and use Facebook's always visible floating ad model to verify “viewability” in the iFrame. 

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