Panasonic launched three Web campaigns to promote its new Shockwave MP3 player, D-snap SD camera and 3CCD ultra-compact digital camcorder. Created by Renegade Marketing Group, New York, the
campaigns target Generation Y via micro-sites, instant messaging functions, viral e-cards, and online advertising on Yahoo! Gamespot and MP3.com. Offline advertising also supports the efforts. The
Website for the Shockwave MP3 player features an interactive skateboard game called "The Dancin' Daredevil," in which players use different dance moves to avoid obstacles in the road.
(http://www.panasonic.com/consumer_electronics/shockwave_ms_04/)