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Romney Backers Hijack Social Ads From Keyword 'Obama'

aimClear, Monday, October 22, 2012 11:09 AM

Competitors buying brand names are often seen as keyword squatting, even when it comes to politics. Marty Weintraub tells us Mitt Romney backers bought Facebook and Twitter ads designed to divert clicks from users searching for information on the keyword "Obama." He explains that Obama's Facebook search ads are done well. Sponsored listings begin to appear when the searcher types "Barack," but a click on the ad leads to the official Romney Facebook page.

Read the whole story at aimClear »

politics, search

2 comments about "Romney Backers Hijack Social Ads From Keyword 'Obama'".

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Tom Goosmann from True North Inc., October 22, 2012 at 2:04 p.m.
Pathetic. Is it the 90's? Such an old trick. Company responsible for Obama's search and social strategy should run and hide.
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Stan Valinski from Multi-Media Solutions Group, October 22, 2012 at 2:45 p.m.

I agree with you Tom. If they did'nt see this coming from the Tag & the boys someone should be fired. I wonder if they also bought keywords hope & change four years too late!