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'Newsweek' Postmortem: Daily Beast Helped Kill Print Version

  • Adweek, Monday, October 22, 2012 4:29 PM

Could the Daily Beast have been the nail in the coffin for Newsweek's print edition? That's what Michael Learmouth argues: "Newsweek and The Daily Beast are meant to be compatible, but one could argue The Daily Beast is the very thing killing Newsweek.... What TDB and its ilk offer -- original writing from a few big names mixed with aggregation-with-attitude -- turns out for many readers to be a just-good-enough substitute to a newsweekly."

According to Learmouth, most magazines will not kill their print editions "because they're too busy balancing what analyst Ken Doctor calls 'the straddle,' using the prestige of the print brand and the old-media cash flow to fund investments in digital."

Meanwhile, Lucia Moses checks in with the other iconic newsweekly, Time, which "says it isn’t going to follow its competitors' lead, but it's also not "ignoring the shift towards mobile news reading. And so Oct. 21, Time moved its site to responsive design so that the content automatically 'snaps' to the frame, regardless of screen size (no more pinching and zooming). At the same time, Time redesigned its site across all platforms so that the content and user experience are uniform across all devices."

 

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