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Twitter Initiates Gender Ad-Targeting

Advertisers can now use Twitter to target their promotions based on users’ gender, Marketing Land reports. “Gender targeting may sound a bit strange since Twitter users don’t have to declare if they’re male or female anywhere in the account settings, but Twitter says that it’s confident the science behind the new targeting is strong,” it writes. The new targeting system joins Twitter’s existing mobile, geographic and interest-based targeting options already available.

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