Nike's new "Art of Speed" blog on gawker.com is a public experiment that other marketers will watch closely. The results of this collaboration could reveal a lot about whether a mainstream marketer
can marry its message to the hip, satirical content of a blog such as Gawker, and, in doing so, gain access to the influential, early adopter blogging crowd.
Read the whole story at Adage.com, June 14, 2004
»
