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How The Election Could Affect Advertising

"Advertising, publishing and marketing observers are reluctant to predict how Election Day results may affect the industry, especially with so many close races and a restive electorate," writes Ana Radela, who quotes ad association folks analyzing the situation in Congress. For example: "Linda Woolley, CEO of the Direct Marketing Association, pointed out that the political futures of certain individuals are more important than which party controls Congress. Direct marketers concerned with new restrictions on internet data have friends and enemies on both sides of the aisle."

Read the whole story at Advertising Age »

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