CareerBuilder.com said it will launch a national ad and marketing campaign with a TV spot debuting during Super Bowl XXXIX. The online jobs site, which reaches 16 million unique visitors per month,
said that in addition to its Super Bowl debut, it will advertise heavily in primetime network and cable TV, and use local radio, print, spot TV, interactive and outdoor advertising. The national
campaign will be complemented with support from more than 130 newspapers, 48 TV stations and Websites of owners Tribune Co., Gannett and Knight Ridder. CareerBuilder said it will also advertise during
the fall National Football League season. The campaign is handled by Cramer-Krasselt, Chicago.