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Analyst: Sandy Could Cost Media Biz Half Billion $

  • Adweek, Friday, November 2, 2012 12:34 PM

More bad news from Sandy: "In disrupting local TV and radio broadcasts and putting a halt to all New York media buying, Monday’s once-in-a-generation storm is likely to cost the industry as much as half a billion dollars, according to Pivotal Research Group senior analyst Brian Wieser," writes Anthony Crupi. Wieser also revised his U.S. ad forecast for Q4 downward, "predicting a 1.4 percent decline compared to an earlier prediction of 0.9 percent growth."

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