• Media Week, Thursday, November 8, 2012 3:11 PM

The Financial Times "expects to be primarily a digital mobile experience" within three to four years, according to managing director Rob Grimshaw.  "I think the switch to mobile is bigger in magnitude than the switch from print to desktop, in terms of what it means for the way people consume content, and it’s happening faster," he tells Arif Durrani. Will FT be ready for the change? Though the "brand is often credited with having managed the digital transition better than most traditional publishers," Durrani writes, Grimshaw tells him, "I would never be comfortable in saying that we are ready. But what I would say is that I think we are ahead of the marketplace."

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