Seattle-based marketing technology provider aQuantive on Monday acquired MediaBrokers, a United Kingdom-based performance media company, and its sister firm, TechnologyBrokers, the European reseller
of aQuantive's Atlas DMT technology. The all-cash deal is valued at $3.2 million.
TechnologyBrokers is a technology consultancy for advertisers and agencies. It will be re-branded as Atlas
Europe. Its existing client-base includes European advertising agencies Agency Republic, Starcom MediaVest, Carat and MatrixOne. TechnologyBrokers and MediaBrokers are profitable, privately-held
companies with combined revenues of approximately $5 million in 2003.