Boston-based ad agency FORGE
Worldwide recently created DRTV spots to promote Dragon NaturallySpeaking software from Burlington-based Nuance Communications. The Dragon software allows people to speak to their computer and allow
it to do the typing - “You talk, it types.”
The campaign features a series of spots that range from 60 seconds to five minutes long. According to the release, “the commercials are designed to reach and resonate with key Dragon audiences, including students, seniors, professional writers, and people with disabilities.”
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