Around the Net

The New Inventory Problem, Part 1

Much has been written about the inventory management problems Web publishers face. Inventory is hard, if not impossible, to predict. Network latency and underdelivery constantly plague the ad operations process. And managing potential conflicts between multiple campaigns competing for the same section or same audience is a problem just beginning to be addressed by vendor solutions, such as Solbright's AdSuite.

Read the whole story at ClickZ, July 29, 2004 »

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