• Gigaom, Thursday, December 6, 2012 4:22 PM

TV's future will definitely include more advanced on-demand formats, according to principals at both Netflix and Aereo TV speaking at recent meetings. "Aereo founder [Chet Kanojia] says that 'TV should be like Twitter' — available everywhere and backed in every application," writes  Jeff John Roberts. "The legal controversy surrounding TV-on-the-go service Aereo is interesting — but not nearly as much as the blend of technology that gave rise to the company in the first place," Roberts adds. With the cost structure of cloud computing "a fraction of what it was,”  consumers have changed their "expectations about media and TV subscriptions," making it possible "to offer $1/day subscriptions where consumers can come and go as they wish."

Meanwhile, Netflix -- whose recently announced deal with Disney "marks the first time a major Hollywood studio has chosen Netflix over a traditional pay TV network" -- also foresees a changed TV landscape (although different from Aereo's vision), according to Janko Roettgers. Chief Content Officer Ted Sarandos predicts that in five years ratings won't matter, most content will be on-demand except for sports and talk shows,  with a whole TV season available at once so viewers don't have to wait for the next episode.

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