• by Tyler Loechner  @mp_tyler, December 7, 2012

Boston-based marketing agency SHIFT Communications this week announced the addition of Christopher Penn as vice president of marketing technologies.

"SHIFT has always been an agency that's very forward-thinking and risk-taking," said Penn in a statement. "They were one of the first sponsors of the PodCamp conference that Chris Brogan and I co-founded, so when I looked for an agency to work with to build complete marketing expertise, SHIFT was the first and only place I went.”

“[Chris] will be an integral part in driving our effort to redefine and reinvent the role and impact of public relations,” stated Todd Defren, CEO of SHIFT Communications. “We're thrilled and honored to have him on board."