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Google To "Confirm" Mobile Ad Clicks

Hoping to give advertisers more confidence in mobile monetization, Google this week debuted a “confirmed clicks” feature for all in-app image and mobile banner ads. An accidental click “ultimately is a bad experience for the user, the publisher, and the advertiser who pays for clicks that may not be valuable,” Allen Huang, product manager of mobile display ads for Google, explained in a blog post.

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