Primedia has partnered with private publishing company Red 7 Media to form a spin off publishing venture to house several of the company's business titles, including
Folio and
Circulation
Management, which were recently put up for sale.
The new company, Red 7 Media LLC, will house the magazines, as well as organize conferences and trade shows serving the media and marketing
industry. In addition to Primedia's titles, Red 7 Media has transferred Event Marketer magazine and M10 and their related conferences to the new venture. Current Red 7 Media leadership
will manage and operate the company, which Primedia has taken a stake in.