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Facebook's Stealth Marketing Platform

Facebook has been at pains to develop ROI metrics for its social platform. Enter Publishing Garage, a new program — and platform — designed to work with mega-agencies and brands to improve how brands use Facebook to market themselves, and measure when it’s working well. It's under the wire right now, but an online search for “Facebook Publishing Garage” takes you to Addie Marino, a brand specialist and creative strategist for Facebook in New York. One of her projects: a logo and design work for Publishing Garage.

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