Canadian Yellow Pages Group To Offer Pay-Per-Click Ads

  • August 5, 2004
Canadian telephone directories publisher Yellow Pages Group (YPG) Thursday agreed to offer local pay-per-click advertising through FindWhat.com's private label division. The new service is expected to launch in the second half of 2004, and will be available in both French and English. YPG manages Canada's most visited commercial online directories--reaching 3.7 million visitors in May, according to comScore Media Metrix Canada.
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