• August 9, 2004

AT&T Wireless and NBC have partnered to offer customers Olympic coverage on mobile devices in the United States. The wireless program includes an array of features, such as on-air text message polling, video highlight clips, mobile access to television listings, results, alerts, trivia, etc.

A nightly primetime feature will invite subscribers to vote for the "Athlete of the Games" via text messaging, and on-screen opinion polls will be presented on Bravo and Telemundo.

The mobile carrier is breaking out all the Olympic stops. In addition to the programming, two Olympic-themed services, which combine data service with voice calling minutes, have been introduced.