With Netflix appearing for the first time at the Television Critics Association press tour with a slate of its own shows, "the netcaster that has up-ended the rules of the TV biz aims to take its place alongside traditional networks as a purveyor of original programming," though the company "is still proud of Netflix's status as a disrupter of the status quo," writes AJ Marchal. To that end, Chief Content Officer Ted Sarandos explained why the company will not publish ratings, and how it "will measure a show's success on multiple metrics, but one of them will not be timeslot viewing."