• by Tyler Loechner  @mp_tyler, January 11, 2013

Allen & Gerristen this week announced that it has been named the agency of record for Friendly’s Ice Cream LLC. The Boston-based ad agency was chosen by the Wilbraham-based restaurant chain to “highlight the brand’s legendary ice cream products and family-friendly atmosphere,” according to a release.

“We are honored to have the opportunity to work with one of New England’s most iconic brands,” stated Andrew Graff, CEO of Allen & Gerristen. Friendly’s has more than 400 locations throughout the Northeast, and A&G plans to use print, broadcast, online, OOH, and web development strategies to build the Friendly’s brand.