Interactive marketing solutions provider, 24/7 Real Media Inc., announced that AccuWeather.com has licensed Insight XE™ and Insight ACT™, which will enable it to deploy 24/7's analytics, ad
serving, and behavioral targeting platforms through Open AdSystem™. AccuWeather.com was previously an Open AdStream customer. According to Nielsen//Net Ratings, as of May 2004, the AccuWeather
audience was comprised of more than 2.78 million unique visitors, which accounted for 81 million page views.
Insight ACT links Open AdStream's ad serving capability with Insight XE(tm), 24/7's
content and commerce analytics system. Insight ACT offers behavioral segmentation and targeting, inventory forecasting, and performance reporting.
