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Mahoney Assumes New Role At CVS

Beauty retail veteran Cheryl Mahoney has assumed a new post at CVS Caremark and the company has brought on board Alex Perez-Tenessa to serve as VP, retail merchandising-beauty/personal care, according to CVS Caremark. Mahoney, who previously served as VP of beauty and personal care, has assumed the new role of VP, retail merchandising – promotion and business development. She will be responsible for maximizing the impact and profitability of the CVS/pharmacy promotional efforts across all front store categories. 

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