AOL Latino Partners With Autobytel

  • August 17, 2004
Spanish language Internet service provider AOL Latino and marketing services company Autobytel Inc. announced Tuesday they will partner to launch a new AOL Latino channel called Automóviles (Automobiles). The new Spanish-language, auto channel will include automotive content, data and tools, as well as the ability to submit an online request to buy from a local Autobytel dealer.

According to the most recent AOL/Roper ASW U.S. Hispanic Cyberstudy released this spring, online Hispanic consumers are purchasing new cars at four times the rate of the general population. The study also finds that 46 percent of online Hispanics are using the Internet to design and customize their car of choice, as well as locate a dealer for that car. About 48 percent of online Hispanics have bought a new car within the last three years.

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