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ABC Wins Academy Awards For Ads
- Los Angeles Times, Friday, February 8, 2013 8:01 AM
At its fastest pace in a decade, ABC has sold out its advertising spots for the Oscar telecast. It's also getting more money per spot. It's a big change from when ad sales used to go on until Oscar weekend itself. But this season, Walt Disney Co.-owned ABC had sold most of the show's commercial time before Christmas. Disney Chief Financial Officer Jay Rasulo said this week during a conference call that the telecast is sold out.
