Unqualified traffic in the performance-based universe can cost you a pretty penny. In lieu of counting the new Google millionaires, counting unwarranted traffic is the hot hobby du jour in search.
Is the practice -- or in some cases lack of practice -- deserving of all the hype, or has our archetypical societal behavior (hell bent on fear mongering) finally bled into search?
Read the whole story at ClickZ, August 24, 2004
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